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The Period of PURPLE Crying program launched in Miramichi for new parents

(Horizon) February 10, 2015 - Did you know that it is normal for babies to cry more in their first few months than during any other time in their lives? Thanks to the generous support of the Miramichi Hospital Foundation, The Miramichi Hospital, in partnership with the Miramichi Healthy Child Network, has launched a one-year pilot program called The Period of PURPLE Crying to assist parents of newborns in 2015. 

PURPLE is an acronym which stands for:

P - peak of crying: the baby may cry more each week, the most in month two and then less in months three to five;

U - unexpected: the crying can come and go without explanation;

R - resists soothing: the baby might not stop crying no matter what you try;

P - pain-like face: it may look like the crying baby is in pain, even when they are not;

L - long lasting: the baby might cry five hours per day or more;

E - evening: the baby might cry more in the late afternoon and evening.

All new parents in 2015 will receive the program DVD and booklet. The program materials explain that these characteristics of infant crying are normal, temporary, not the fault of the caregiver, and provide suggestions on how to cope.

To learn more about The Period of PURPLE Crying visit

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For more information contact:

Carolyn McCormack, APR
Media Relations

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